Client: Whites Logistics
Project Type: Brand Identity Design
Overview:
Whites Logistics is a delivery service company offering reliable, fast, and cost-effective shipping solutions for businesses and individuals, similar to major carriers like FedEx. I was approached to help redefine their brand identity and increase their visibility in a competitive market

Process & Solution:The project involved developing a strong brand presence that communicated trust, speed, and efficiency. The goal was to create a modern and professional image that would appeal to both large corporations and individual customers. Through extensive research and strategic design, we created a bold and recognizable logo, a cohesive color palette symbolizing reliability and speed, and a typography system that communicates clarity and professionalism.

Key deliverables included:

• A refreshed logo that reflects Whites Logistics’ core values of speed, reliability, and global reach.

• Branded delivery packaging and materials that ensure consistency in client interactions.

• A marketing collateral suite, including business cards, vehicle branding, and uniforms