Client: BuildHer Collaborations

Project Type: Brand Identity Design, Merch Design (Ongoing)
Overview:
BuildHer Collaborations is a nonprofit organization dedicated to supporting victims of domestic violence by providing resources, education, and a safe space for healing. I was honored to help refine the compassionate and empowering brand identity for the organization, ensuring their mission is communicated with both clarity and dignity.

The project initially focused on creating a supportive and empathetic brand identity that embodies strength, healing, and hope, with a subtle yet powerful symbolism. I worked closely with BuildHer Collaborations to develop a logo and visual elements that reflect their mission of empowerment and healing, while ensuring sensitivity to the delicate nature of the cause. The outcome was a series of powerful T-shirts that resonates with survivors and supporters, positioning BuildHer Collaborations as a trusted resource in the fight against domestic violence. As I continued to Work with BuildHer the work gradually expanded into rebranding consulting, social media marketing, and event promotion for events such as the 10th annual H.E.L.P. conference and the Sip and See Wine Walk.

Key deliverables included:

• A refreshed logo that reflects BuildHer Collaborations' core values of empowerment, Femininity, and strength

• Custom designs for Merchandise including shirts, cups, posters and letterheads

• A warm and soothing color palette that invokes trust and support, creating a safe environment for survivors.

• Marketing materials, including brochures, posters, and social media assets to raise awareness and provide resources.