Client: Astro Climate
Project Type: Brand Identity Design
Overview:
Astro Climate is a forward-thinking clothing company that blends comfort, and durability. Their mission is to create high-quality, eco-friendly apparel that caters to the modern, streetwear consumer. I was tasked with developing a comprehensive branding strategy that would effectively communicate the brand’s values, stand out in the competitive fashion market, and resonate with their target audience.

Process & Solution:
I started by conducting market research and gathering inspiration to ensure the brand would stand out while remaining industry-appropriate. I explored various logo concepts, refining and expanding on them based on client feedback. The final design combined bold graffiti inspired typography and clean vector based illustration, creating a strong visual identity that both resonates with their brand mission and provides the versatility for their “flag ship” and “debranded” minimalistic hoodies.

Key deliverables included:

• A refreshed logo and brand mark that conveys the brand’s connection to nature and innovation.

• A color palette and typography that embodies eco-consciousness and modernity.

• A set of marketing materials, including social media templates and packaging design, ensuring brand consistency across all platforms.

• A website design that highlights Astro Climate’s sustainable practices, products, and brand story, offering an intuitive and visually engaging user experience.